What is Marketing ?
The action or business of promoting and selling products or services, including market research and advertising Marketing.
Few of the objectives of Marketing or Goals achieved by Marketing :
- Creating Brand Awareness
- Increasing Reach
- Enhancing Customer Relationship
- Customer Retention
- Cross Products Promotion
- Channel Development
- Advertisement
- PR
- Increasing Purchase Frequency
- Leads Generation
- New Customer Acquisition
- Leveraging Word of Mouth
- Differentiate from Competition
- Professional Image Building
- Consumer/Trade promotion
What is Digital Marketing ?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
In Nutshell , Digital Marketing is doing Marketing using Digital Marketing Tools .
Common Digital Marketing Tools:
- Email Marketing
- SMS Marketing
- Mobi Mail Marketing
- Google Search Ads
- Google Display Ads
- YouTube Marketing
- Facebook Marketing
- Instagram Marketing
- Linked in Marketing
- Ads on Various ad networks
- Search Engine Optimisation
- Affiliate Marketing
Few of the benefits of Digital Marketing:
- Customers are going digital
- Cost Effective
- Targeting Better
- Viral Effect
- Results are Measurable
- Multiple creative Testing
- Higher Return on Investment
- Tools to differentiate
