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Good reputations are built on trust gained over many years and come from consistency or delivery on the vision, the product and the people. Online Reputation is something which people and businesses alike have been paying an increased attention to in the recent past. It has become very important for businesses to monitor and respond to things that are being said about them online. Online Reputation management in a digital world has become one of the most critical areas a Business.
As per a published research article 70% of people who look for reviews online trust posts by friends and family while 90% trust reviews from other consumers. From a B2B point of view – 42% of people look up the people that they are going to do business with and 45% of people learnt something from searching online which changed their minds. What better place to be constantly looking for reviews than Social Media?
Also, a recent survey tells us that 22% of people who have had a bad experience are likely to comment about it online while only 9% of people who have had a good experience will do the same. All these numbers point to a growing trend where the reputation of a business online directly impacts bottom line revenue.
How has the digital age affected reputation management?
Well, digital reputation today is indistinguishable really from reputation in general. So it’s one of the main ways that an organisation’s brand and reputation is built. Whenever people today are looking for information about an organisation, typically– or a person, typically, the first place they would do the first place they would look is online and do an online search.And as we know, information online is very durable.
It doesn’t disappear.So things we may have done and said years ago can very easily come back to haunt us. It’s very difficult to delete our digital actions.They have a very long half life.So if organisations want to project themselves in the manner in which they’d like to be perceived by others, if they want to get strong messages across, if they want to create good relationships with stakeholders, there’s really no alternative but to constantly stay on top of how they’re being seen in the digital arena.And to make sure that any references to them online from any of the stakeholder should they not be quite in tune with what the communicator wishes to be said, then it’s very quick– very important to respond quickly and ensure that the right messages are communicated in a timely and effective manner.
Our team at Value Multiplier understands the importance of Online Reputation Management & are equipped with innovative approach , process & necessary tools which can go a long way in developing the online reputation of your business. We work along with you as a team with the collaborative approach to develop a good brand image in the eyes of various stakeholders.