Effective Digital Marketing Tools for
Real Estate Marketing:
- Email Marketing – Push Marketing
- SMS Marketing – Push Marketing
- Mobi Mail Marketing – Push Marketing
- Google Search Ads – Pull Marketing
- Google Display Ads – Push Marketing
- YouTube Marketing – Push & Pull Marketing
- Facebook Marketing – Push Marketing
- Instagram Marketing – Push Marketing
- Linked in Marketing – Push Marketing
- Ads on Various ad networks – Push Marketing
Email Marketing
Positives of Email Marketing:
- Communication can be send in a presentable colorful format where the recipients gets a good highlights about the projects or services.
- A person opens an email when he or she wants to open an email. So the attention span is high while opening the mail.
- The engagement time with the medium that one spends after opening the mail before taking a call to action is high so the quality of leads or responses are high.
- The email recipients are generally educated so if you want to target the educated working class its good tool to use.
- Cost effective & drives good ROI . Highly Recommended for Real Estate Marketing .
Negatives of Email Marketing:
- Open rates are very less. For Real Estate these are between. 5% to 3 % . These can be better if the audience is subscribed to us & we are regularly engaging them with valuable content.
- Lots of mail goes in spam. Response rates are slow & gradual.
- Little Difficult to send the emails as spamming complaints can get the domain blacklisted.
Where to use Email Marketing ?
- Good for reaching out to existing opt in customers or Remarketing Campaigns.
- Good if you want to reach out to an educated class.
- As an agency we have got excellent results in marketing Luxurious Real Estate & for Marketing to Mid Income Group.
- Excellent medium to deliver the Lead Magnets
- Excellent to deliver digital assets like brochures,payment plans etc
- Excellent to nurture Leads over a regular period .
Important Check points for Email Marketing:
- Need to have a good & reliable database & preferably opt in database.
- If you want to reach out to the open mass market ,don’t try doing yourself & take help of reliable & experienced vendors as EMAILER marketing unlike SMS marketing is little technical. In many countries it’s illegal to send mails to unsubscribed audiences.
- It requires creation of a landing page , cover page , playing around with IP’s to get maximum inbox delivery et . Good Vendors make use of dummy domains & rotating ip’s, multiple servers to send the mails.
- Amazon SES servers are good & cheap but require one time setup. You can take the help of a good vendor to set this up.
- You should regularly clean up your email list , remove which are bouncing, unsubscribing or not opening.
SMS Marketing/Mobile Marketing
Positives of SMS Marketing:
- Fast Communication. Lacs on Messages can be delivered in a matter of hours.
- High Open Rates.
- Cost effective.
- Easy to send SMS. No Technical Expertise is required .
- Can be used to deliver Lead Magnet.
Negatives of SMS Marketing:
- Limit of 160 characters.
- Only text Many a times you get an impulsive response where the recipient didn’t fully understand the context
- Can’t be sent to the DND list legally.
- If your recipient receives SMS if he/she is in a meeting then the SMS will get lost as most people don’t see old messages in the phonebook.
Where to use SMS Marketing ?
- Good for reaching out to existing customers.
- Good if the deadline is near & you want to reach out to customers.
- Good for marketing affordable real estate properties or products which have a mass appeal.
- Helpful if you have a big team to feed as the response from the audience is faster. Good, if you want to communicate any scheme faster & take the first mover advantage.
