Simple Definition of Automation
Putting up a system in place where most or all of the machines/ processes run with little or no human control to perform work without the aid of people or in more simpler terms :
Automation is the technology by which a process or procedure is performed with minimal human assistance.
Benefits of Automation:
- Increased throughput or productivity.
- Improved quality or increased predictability of quality.
- Improved robustness (consistency), of processes or product.
- Increased consistency of output.
- Reduced direct human labor costs and expenses.
- Installation in operations reduces cycle time.
- Can complete tasks where a high degree of accuracy is required.
- Replaces human operators in tasks that involve hard physical or monotonous work
- Reduces some occupational injuries.
- Replaces humans in tasks done in dangerous environments
- Performs tasks that are beyond human capabilities of size, weight, speed, endurance, etc.
- Reduces operation time and work handling time significantly.
- Frees up workers to take on other roles.
- Provides higher level jobs in the development, deployment, maintenance and running of the automated processes.
Marketing Automation:
Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. In its most basic form, marketing automation is a set of tools designed to streamline and simplify some of the most time-consuming responsibilities of the modern marketing and sales roles.
With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows.
Once your campaign rolls out, you can focus on other tasks, then analyse and tweak your marketing plan as results start coming in. An automated marketing strategy can save time and resources, driving revenue and ROI while you focus on growing your business.
Marketing and sales departments use marketing automation to automate online marketing campaigns and sales activities to both increase revenue and maximise efficiency.
When automation is used effectively to handle repetitive tasks, employees are free to tackle higher-order problems, and human error is reduced.
Marketing automation helps with lead generation, nurturing, as well as with measuring overall ROI on campaigns. The time and cost saving effects of automation increase as an organisation
grows in size and complexity.
Good marketing automation systems are designed to scale alongside your business.
Automation for Real Estate Business:
1. Communication with the Prospects:
Communication from most of the digital marketing medium can be automated & once the automation flow is designed the communication will not require any human intervention & all scheduling will happen as per defined condition.
2. Lead Magnets Delivery:
Lead Magnets can be delivered automatically without human intervention.
3. Nurturing of Lead:
Leads received using Lead Magnets can be nurtured by setting up automation commands to engage with the customers after specific intervals.
4. Sending Brochures/Collaterals:
After a meeting with a customer, if you want to send an email to a customer thanking him for giving you his/her time along with sharing some project collaterals, you can simply automate the function using email marketing.
5. Campaign Management & Bidding Automation:
Campaigns can be scheduled & ads can be scheduled across various digital platforms. Bidding for campaigns can be automated on platforms like Facebook & Google.
6. Campaign Monitoring & Reporting:
Campaigns can be monitored & reports can be generated automatically. Eliminate the Guesswork: Why to guess when it possible to find out which messaging drives the most engagement, and how often customers actually open and read your emails. By running your campaigns through an automation platform, this data is collected and reported automatically
7. Landing Page optimization & Leads Filtration:
Landing pages can be optimized by using chatbots on the landing pages, leads can be filtered & segmented.
8. Automation for Social Media Postings:
Posts on various social media like Facebook, LinkedIn, Instagram can be scheduled & automated.
9. Remarketing List Creation & Campaigns can be Automated:
Remarketing campaigns can be managed across multiple digital platforms automatically once the remarketing pixel is in place & audience created.
10. Leads Aggregation can be Automated:
Leads from Facebook lead generation forms can be easily integrated with the email marketing Softwares like active campaign & google sheets so there would be no requirement to download leads coming from multiple platforms. You can collect leads coming from multiple platforms in a google sheet or your CRM.
11. Automation for Instant Contact & High Response Time:
According to the Harvard Business Review, prospects are seven times more likely to buy from a company that responds to their inquiry within an hour.
Why keep customers waiting when an automation platform can ensure that your brand is known for prompt replies?
You can initiate email or sms as soon as leads get captured in the system & there is no delay in contacting the lead.
Some of the suggested Softwares/Tools that can be used for Automation :
Email Marketing:
Active Campaign, Mail Chimp, Get Response etc
Mobile Marketing:
Clicksend
Facebook Ads Automation:
There is an option for automated rules where you can stop/pause
the campaign based on various metrics. Let say if a cpl is high or
cpc is high to stop the campaign.
Google Ads:
By setting up automated rules, you can schedule your ads to appear
at specific times of the day, adjust bids by time of the day, stop low
performing keywords, stop or pause ads with low performing CTR, or
low conversion rate. You can set up rules to adjust bids or change
budgets without manually visiting the campaign.
